How I got into SEO & digital marketing:
Wanted to be rich
Learned “most” rich people own real estate (RE)
Wanted to buy RE, but no money
Tried to start businesses to make money to put into RE
Didn’t know how to get customers
Businesses failed
-> now SEO + digital marketing
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Robert Leonard
@therobertleonar
Indefinitely curious. Sharing and learning what I’m curious about. Real estate investor, building , author, motocross racer. 9M+ podcast downloads.
Robert Leonard’s Tweets
Doing hard shit is so damn good for you.
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My new (to me) rig to go racing in 2023 makes semi’s look small going down the road.
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Burned a few calories today 💪🏻
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Someone invited me to do a podcast
If you’ve got SPS
Sick Puppy Syndrome, then this might be the cure
Welcome to the jungle my friends
Btw & did a primo job with this a big thanks 🙏 to bothX
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On #RealEstate101, @JPatrickDonley talks w/ @CaseyMericle about the creative strategies he uses to negotiate creative deal structuring for adding value in middle market properties.
Watch: youtu.be/kPu9aqG0qOg
Listen: link.chtbl.com/REI156
Transcript: buff.ly/3iosdml
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What just happened to my site 😳
Brand new, fresh domain, started from scratch end of September 2022
Was just checking GSC before bed and saw a massive spike… seems one page impressions and clicks are up huge, but ranking is the same.
🤷🏼♂️
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This doesn’t look like much to most people, but my dad and I custom built this mini split mount on the front of my race trailer from scratch.
1) I’m going to cherish this time with my dad forever.
2) It was hard and I learned a lot.
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Doing hard shit is so damn good for you.
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Got a ton of cheap link clicks at least 🤷🏼♂️
Conversion % isn’t great.
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Got inspired by @thesamparr (and @ShaanVP) on @myfirstmilpod to run a "controversial" or growth-hacky ad...
Gotta have thick skin I suppose, and hope all publicity is good publicity? 
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Got inspired by (and ) on to run a "controversial" or growth-hacky ad...
Gotta have thick skin I suppose, and hope all publicity is good publicity? 🙃😅
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Listened to this Podcast today and Moses is on his game 👑
Millenial Investing: Building a Boutique Property Empire w/ hosted by
If you only have 4 minutes then I VERY HIGHLY suggest starting at minute 39
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Show this thread
What is the best written copy you've ever read on a newsletter signup form?
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Now that’s the way to occupy my hour drive home. What a great podcast.
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Dude, you’ve spent serious time & valuable brain cells thinking through your investment thesis, over leveraging & opportunity costs (for yourself, other GPs, & LPs)
stellar job of asking the right questions
Selfishly…Can we get another hour?
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Really solid conversation, deserving of a repeat.
Getting some Tim Ferriss interview vibes from . Hats off to you.
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Probably the most in-depth conversation about real estate I’ve had in the past six months.
Am particularly proud of the segment on wide vs. narrow apertures & the effect of self-management thereon.
Thanks to for having me on.
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Tune in to #RealEstate101 as @therobertleonar talks with @moseskagan about how Warren Buffett has influenced him, his experience in the 2008 downturn, and much, much more!
Watch: youtu.be/NygMvAbUJbk
Listen: link.chtbl.com/REI155
Transcript: buff.ly/3VFdfpu
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Little 16 mile ride this morning to kick off New Year’s Day.
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Is there a good way to work on/write a blog post on a mobile device for WordPress?
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A word of caution to anyone looking to buy a site monetized by Amazon associates over the next 30-45 days
Commission rates were doubled for many sites for Q4 2022 only. Don’t get duped by current Amazon associates rev make sure you have a good sample size for Jan
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My goal is to grow this site 100% or more every month until it hits a size where that isn't possible (law of large numbers)
Site is only about 3 months old on a fresh domain
Month 1 ✅
Month 2 ✅
Month 3 ✅
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Life has ~600,000 hours in it. Use each hour well. The ride will be over before you know it.
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Do you personally consider a PLOC and/or a HELOC as part of your emergency fund?
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Thankful.
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Comparing your niche site progress to someone else's on Twitter is not helping you. Get back to publishing.
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I love when everyone’s busy thinking and talking about “the next big thing.”
Think about it like all your competitors running off together to compete on something new.
While they’re distracted, you’ll gain so much ground staying the course.
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Putting the finish touches on my new (to me) motorhome and brand new race bikes to head into the 2023 season!
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Today on #RealEstate101, talks with the about his journey into real estate investing from the corporate world and all things self-storage.
Watch: youtu.be/5XQ0owVqDwA
Listen: link.chtbl.com/REI153
Transcript: buff.ly/3hAqdqG
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Comparing your niche site progress to someone else's on Twitter is not helping you. Get back to publishing.
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If you've ever wanted to see the luscious locks of in cartoon form, look no further.
Episode is a Christmas present for listeners. Releasing 12/26.
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How do you handle commas and grammar in your SEO?
For example, if the keyword is "Tampa FL" would you right "Tampa, FL" so that it is grammatically correct, or would you use "Tampa FL"?
Does it not matter?
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To me, this is absolutely horrible and dangerous advice to give.
Believing you should be debt free is one thing, but saying a credit score doesn’t matter is crazy.
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I hate that this one page on my site is getting the majority of the clicks over the last 2 months.
It's about 50% of the total clicks. Need to get the CTR on my other pages up higher.
The site is only 2.5 months old, so there's plenty of time, but still has me a bit worried.
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Niche Twitter & ChatGPT —
My understanding is that ChatGPT creates its responses from content already on the web.
What happens when everything on the web is from ChatGPT? Nothing new can be created?
There will always have to be at least some original content, no?
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I’m actually as proud of the things we haven’t done as the things I have done.
Innovation is saying no to 1,000 things.” — Steve Jobs
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“People think focus means saying yes to the thing you’ve got to focus on.
But that’s not what it means at all.
It means saying no to the hundred other good ideas that there are.
You have to pick carefully.
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Is it worth going after "Navigational" (SEMRush) keywords if our site isn't the specific page or site the user is trying to reach?
To me, this is absolutely horrible and dangerous advice to give.
Believing you should be debt free is one thing, but saying a credit score doesn’t matter is crazy.
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Was super pumped about this all-time-high, then the next day was even higher.
Followed by some lower days...
Then Black Friday doubled my single best-day yet.
Man, this stuff is fun.
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