It is different. The very nature of it is very different. With RT and follow skin giveaways (or anything that the demo you want to follow you loves), you are at least attracting the right audience. Bots do absolutely nothing for your engagement.
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Sure, but I think the bottom line is you want to grow your following for a number of reasons, some of which are, sadly, aesthetic. If you choose to accept that, then almost anything goes in terms of building that following, though targeted following is better than bots of course.
So as an organization, from your experience, why is followers the main metric and not engagement?
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The two go hand in hand. The more followers you get, the more engagement you get. The comps are just one way of growing followers, not engagement.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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