James Ashford

@THEJamesAshford

VP of ® by Sage | Director at | Bestselling Author of “Selling to Serve” | Keynote Speaker | Black Belt | Magician | Dad

Yorkshire
Joined October 2013

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  1. Pinned Tweet
    4 Jun 2021

    What does do and how does it benefit my firm? Here's your answer 👇

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  2. Jan 10

    It doesn’t matter what you SAY to your clients. What matters is what you DEMONSTRATE to them. When I caught up with Craig Bailey at , we talked about the importance of having the whole team on board with pricing & repricing clients using ...

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  3. Jan 7

    Most , and think it’s wrong to sell accountancy services. In this article, I discuss the reasons why you think it's wrong to sell, and how to get to the bottom of the REAL problem you need to solve for your clients.

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  4. Jan 6

    It’s not what people want to hear, ESPECIALLY and … …But the central focus of your business should be making money. NOT at the expense of serving clients, but BECAUSE that's what your clients are trying to do as well.🚀

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  5. Jan 5

    It can be hard for owners to let go of responsibilities. I talked about this at the launch. Head to the link to book a demo to see how you can use to let go of some responsibilities in your firm..

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  6. Jan 4

    often confuse the function of their business w/their reason why. You could have a terrible 'why,' but it makes money. You could have the most heroic reason why, but if it doesn’t make money your biz' fails. Here's how can help -

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  7. 22 Dec 2021

    and , are you training your clients to always want more from you?🤔 If they're a demanding client, it’s because YOU set that standard for them. In this video I explain a technique a friend of mine uses to prevent this from ever happening…

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  8. 21 Dec 2021

    As a child you were a master of persuasion. But most kids get shouted at and trained out of selling, only to be retrained back into it later. Within , the ultimate test of the ethics of your sales process is – would you use them on your best friend?

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  9. 20 Dec 2021

    This is what I told the GoProposal team in a training session on our core values. Our first core vale, 'Do everything with Passion,' starts with being grateful for what we already have. Tell me something YOU'RE grateful for in the comments.

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  10. 16 Dec 2021

    We need to train ourselves to focus on the things that are IMPORTANT but not URGENT. Importance is what we assign to something, whereas urgency tends to be what OTHER people assign to it. 

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  11. 15 Dec 2021

    It’s easier NOT to charge what you’re really worth... ...But if you keep doing what’s easy, life will always be hard. Have you been taking the easy option in your firm this year? Join the conversation on LinkedIn...

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  12. 14 Dec 2021

    You need your or firm to provide WORLD-CLASS experiences, because your clients have higher expectations than ever before. Give every client world class service with before they even leave the meeting. Sign up today ➡️

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  13. 9 Dec 2021

    How do you handle a client asking for small things outside of their scope? Hear how Craig Bailey has shifted his MINDSET to price consistently... To get your team doing the same, try on a 30 day free trial➡️

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  14. 2 Dec 2021

    A great first day at Live yesterday. Thank you everyone who attended my panel discussions. Thank you Chris Downing & Lucy Cohen for being great hosts. Amazing energy & so good to catch up with friends. Ready for day 2💥

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  15. Retweeted
    2 Dec 2021

    Expo day 2, let’s go! Come say hi to us at the stand this am & grab yourself a Chillies bottle & copy of 💚 P.S Make sure you’re registered for & in ‘The Great Debate: The Post MTD Pricing Problem’ at 1:45pm💥

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  16. 30 Nov 2021

    Excited to be at the Expo tomorrow. Here's when & where I'll be speaking... Wed 1st December: 💥11:30am - 12:15pm Tech Workshop Theatre 1 💥2:30pm - 3:15pm Entrepreneurs Theatre Thurs 2nd December: 💥1:45pm - 2:30pm AccountingWEB Tax Academy

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  17. 26 Nov 2021

    launch event... The After Movie The industry has seen unimaginable disruption over the last few years. Change is on the horizon, but what does the future of actually look like? Some of the industry's greats give their take here...

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  18. 24 Nov 2021

    need a truly DIGITISED firm. This has been the direction of travel for & for some time, and is designed to help you get there...

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  19. 23 Nov 2021

    Only a few hours to go until I chat with about how we grew to where it is today. Head over to LinkedIn to register to attend or to get a link to the recording. 💥

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  20. 18 Nov 2021

    will put their client's success at the centre of everything. But you have to put making money at the CENTRE of your business. Give a no obligation 30-day test run to see how it can help you

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  21. 17 Nov 2021

    People think getting MORE £££, MORE clients & MORE staff will remove their problems. They won't. The goal isn't to remove problems, but get BETTER ones. The only time your problems will completely come to an end... is when you do 😉

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