They were advertising at the store that only 10% of the meats meet the 'strict standards' of taste and tenderness for the store. Do they lick every steak just to check that?
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I'm not really sure. Comes off as being more marketing than anything. It just was what popped into my mind the whole 'flavor better than everyone else'. How are they really gonna know unless they lick every steak to make sure?
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