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This was fascinating, thanks. There are crucial differences: he’s creating superlative original content and rightly monetizes. So the incentive for attracting a large viewership is high. My content survives on the whims of its owners, and I don’t monetize.
I do pay close attention to my thumbnails, though, selecting images that I think best reflect the content. But because this stuff isn’t mine, and turning it into $$ is nonexistent, my incentives for greater viewership are low.
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