“[lightly paraphrased] You don’t think the Apple Arcade, that has games in it, competes with other stores that have games in them?” “When you word it like that,” yes, Fischer supposes it does.
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Fischer is getting cross-examined by an Apple lawyer now. They’re starting again with Fischer’s role at the App Store. Outlining the scope of his responsibilities.
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Delineating that the App Store for iPad and iPhone “have many similarities” but are not totally cross-compatible. “The catalogs have some similarities but also some differences and also the user interface of the iPad is optimized a bit differently."
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Fischer is asked to define the App Store: “The App Store is a curated store where Apple works with developers to sell and distribute their apps to customers in 175 countries and regions around the world. And each and every one of those countries has their own storefront."
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"We work really hard to make the App Store a marketplace that is attractive to customers as well as developers.”
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“Epic’s counsel said that Apple came up with a master plan in 2010 to change the way the App Store would operate to lock users and developers into the App Store ecosystem. … From 2010 to the present, have you ever heard of such a plan?” lawyer asks. Epic counsel objects.
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Apple’s lawyer has to rephrase — removes reference to the opening statement.
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“Have you ever heard of a plan to change how the App Store operates to lock users and developers into the App Store ecosystem?” “No,” Fischer says.
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Fischer repeats that the App Store tries hard to attract developers and consumers, and he’s “not sure” how he’d execute such a plan if it existed.
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Fischer asked how they find apps to feature. “My editorial team really needs to be on top of what developers are working on,” Fischer says. Also mentions web portal where “developers of all shapes and sizes” can contact editorial team.
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Fischer on discoverability: “We love helping our customers discover great apps and games that can help them get the most out of their Apple devices, and we also love helping developers reach more users and help grow their business. Both sides of that coin are really important."
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“Sorry you’re gonna have to deal with another big binder, Mr. Fischer."
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exact brand may vary https://twitter.com/AybeflAyinghigh/status/1390377242069512198 …pic.twitter.com/6IYhWSIXEv
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Fischer’s getting to give positive stories about devs to counter Epic’s negative ones, and Apple lawyer is asking if Fischer’s looked at rival app stores and their editorial/marketing strategies for developers.
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“I might be biased, but I certainly think what we do is incredibly unique and I certainly have not seen any marketplace that distributes apps or games do what we’re doing in terms of providing marketing and editorial support like this to developers.” And Fischer notes it’s free.
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Lawyer is asking Fischer about Epic’s history in the App Store. Starting with the launch of Infinity Blade, which was one of the first big games on the App Store. Series was sadly pulled from the store in 2018https://www.theverge.com/2018/12/10/18135256/infinity-blade-ios-app-store-removed-epic …
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General line of questioning about the long, fairly close working relationship between Epic and Apple prior to Project Liberty. (Tim Cook, presumably sometime: ‘et tu, sweeney?’)
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can’t wait for Epic v. Apple biopic The Two Tims
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Fischer says Epic asked Apple about changing the guidelines to allow Fortnite in-app gifting. Apple decided to update the guidelines and change them for all developers. “When we make a change, wae want to make a change that would apply equally to all developers."
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Fischer says Apple was excited about Fortnite’s Travis Scott concert because it was “a really cool concept,” and “we dropped everything we were doing and scrambled” to do a promotion on the Today and Games tabs.
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Lawyer’s citing congenial emails between Apple/Epic where Epic thanks them for the promotion.
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“When was the last time you interacted with anybody from Epic?” Fischer says June of 2020. After the Travis Scott concert, they talked about bringing teams together around WWDC.
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Now asking about Fischer’s reaction to the hotfix: “I was blindsided."
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Are the rules for developers different for different developers? “The App Store review guidelines apply equally to all developers,” Fischer says. Nobody gets a special “dispensation” or “special” deal.
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“Do whitelisted developers get to do what other developers don’t get to do?” No, says Fischer.
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Fischer says from time to time, it wants to test a feature with a small group before rolling it out to all developers.
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We’re going back to a comment about the App Store being “plagued” with scams. The line above that is “although I gave the App Store a high rating, there are a few pitfalls which Apple can address."
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Apple lawyer is addressing the email where someone says Fischer feels “strongly” about not featuring competitors on the App Store. “That is definitely not accurate, and she is very misinformed, and I followed up with her manager,” says Fischer.
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“We have promoted apps that are competitive to Apple apps since before I joined the App Store team in 2010, and we continue to not only distribute but to feature and promote apps that are competitive to Apple apps in the store. We do this all the time.”
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Fischer cites Apple streaming services versus other streaming TV services that it also promotes.
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On in-app purchases: “IAP in its simplest form is a way to sell digital content within an app. But actually it’s a lot more complicated than that.” It ”enables the safe and frictionless delivery of digital goods from a developer to a user.” Allows things like parental controls.
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