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Proof the has PMF (podcast-market-fit): Was on my way to bed after pulling an all-nighter when E62 popped up & without skipping a beat I clicked play & turned around. Getting me to happily stay awake an extra hour while exhausted is pretty high signal.
Oops Turn Around GIF
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Friedberg's rubric for value creation: Can you build a product? Do people want to buy your product? Can you make +ve gross margin? Can your LTV be > CAQ? Can you scale the money you deploy to grow your business ? this allows returns to grow as well
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