Narrative change is more than messaging - the actions organizations take every day also create narrative.
To change the narrative, civil society needs to #bethenarrative. That's the message from a new report from @team_justlabs @FundHumanRightshttps://www.justlabs.org/be-the-narrative …
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We also highlighted the need to build narrative infrastructure: Civil society urgently needs to get tooled up to communicate more effectively - social listening, digital marketing, integrated strategic comms etc.pic.twitter.com/w3K3xOMuKK
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