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Women hold 80% of purchasing power, yet we’re only 3% of creative directors. Follow #3percentsb & #NotBuyingIt to see which #SuperBowl ads pass the test ⬇️⬇️⬇️

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The 3% Conference

How do you know if we’re #notbuyingit during the #SuperBowl ? Apply the 3% Test. What’s the 3% Test? So glad you asked. 1. Is there a woman? 2. Is she defying stereotypes? 3. Is she the hero? #3percentsb

12:39 AM · Feb 5, 2018