The_ASAI

@The_ASAI

Irish independent self-regulatory body set up by the advertising industry to promote the highest standards of advertising and marketing communications

Dublin City, Ireland
asai.ie
Joined August 2015
82 Photos and videos Photos and videos

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  1. Retweeted
    Nov 2

    Debate of says it’s incumbent on SROs to reach out & educate influencers & agencies.

    3 retweets 3 likes
  2. Oct 31

    - Latest blog post from the ASAI. Sean O'Meara, Chairman of the Advertising Standards Authority for Ireland (ASAI) on 35 years of Self Regulation in Ireland

    2 retweets 3 likes
  3. Oct 30

    - Latest blog post from the ASAI. Sean O'Meara, Chairman of the Advertising Standards Authority for Ireland (ASAI) on 35 years of Self Regulation in Ireland

    2 retweets 4 likes
  4. Oct 27

    Marketing Comms should not be too scary or cause fear or distress this Halloween . All advertisements should be prepared with a sense of responsibility to consumers and to society

    2 retweets 4 likes
  5. Oct 26

    Marketing communications for food should not mislead as to the nutritive value of any food . Full code -

    6 retweets 2 likes
  6. Oct 26

    Marketing comms for food should not encourage excess consumption, an unhealthy lifestyle, eating or drinking habits

    1 retweet 3 likes
  7. Oct 24

    The ASAI Code applies to commercial marketing communications and to sales promotions that promote the sales of goods or services

    1 like
  8. Oct 20

    our 2016 Annual Report highlighted a 98% compliancy rate with all rulings, underpinning the effectiveness of self-regulation in Ireland

    3 likes
  9. Retweeted
    Oct 19

    Debate 1: "Is advertising self-regulation responding to the challenges of tomorrow?”

    5 retweets 5 likes
  10. Retweeted
    Oct 19

    1st panel starts, 1st question What is the consumer? And the many facets that are involved and forecasting the future. Fascinating.

    2 retweets 5 likes
  11. Oct 19

    We're in Brussels with at "Advertising and the Consumer Experience of Tomorrow" event, ensuring responsible advertising in the digital age.

    1 like
  12. Retweeted
    Oct 19

    Getting ready for EASA Anniversary

    1 retweet 2 likes
  13. Oct 18

    "Is advertising responding to the challenges of tomorrow?" - Chief Executive Orla Twomey will join a comprehensive panel tomorrow in Brussels to debate the topic @AdveritisngEASA

    2 replies 4 retweets 5 likes
  14. Oct 13

    FREE COPY ADVICE - The ASAI provide a free, confidential copy advice service to advertisers to ensure their advertising is compliant with the ASAI Code. Get in touch for more details -

    2 retweets
  15. Oct 12

    ASAI - Section 4.1: A marketing communication should not mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.

    1 retweet
  16. Oct 10

    Did you know: The ASAI offer a free copy advice service within Ireland. Let us review your advertisement before it's too late

    2 retweets 4 likes
  17. Oct 5

    ASAI Code: Section 8.8 (Nutrition & Health Claims) - "Only nutrition claims listed in the updated Annex of the EU Regulation (as reproduced in the EU Register) may be used in marketing communications." Full section linked:

    3 retweets 1 like
  18. Oct 4

    Delighted to meet with this week to speak with their team and present on the ASAI Code. Get in touch if you'd like to chat with your team and ensure all your marketing communications are legal, decent, honest and truthful

    1 retweet 4 likes
  19. Oct 4

    Earning money from Affiliate Links? This MUST be disclosed as a marketing communication and easily identifiable to readers. You can read the full ASAI Guidance Note on the Recognisability of Marketing Communications here -

    1 reply 2 likes
  20. Oct 3

    Marketing communications should not condone or encourage poor nutritional habits or an unhealthy lifestyle in children. - Full ASAI Code in relation to Food and non-alcoholic beverages can be found here -

    1 retweet 2 likes

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