Sam Parr  ⚪️

All members must have strong people skills “because they’ll be the ones working with the company after the acquisition,” says Hendricks. He also talks with the staff a ton...

“Walk in the back room and talk to the warehouse guy or the forklift operator and say, ‘If you were running this business, what would you do differently?’ ” says Hendricks. “I guarantee if you fixed what they tell you, 95% of the time that would be a successful business."

After buying, Hendricks gets all employees of his new business together + explains what is possible. He talks about growth opportunities and management jobs. He tells his team to dream big.

“The larger horizon just got bigger,” says Hendricks. “So their individual horizons should get bigger, too.” Ken passed away in 2007. Diane is the chairwoman of the business. The company does over $10 billion a year in sales.

A few things that I've learned studying Ken and Diane: 1. Straight shooters can win. You don't have to be slick. 2. Roofing isn't inherently inspiring, but Ken found a good schtick: helping blue-collar workers improve their lives.

"My whole life is about trying to treat the working man fairly and give him a good opportunity. If you've got a job you have pride. You can dream. You can go home and talk about your kids going to college." I think that's pretty great.

Of course, the Hendricks to have some controversy. Can't leave that out. Many don't like how they buy businesses. If they buy a company and the workers don't turn around, they have no problem replacing them. They're aggressive about this.

"Wrong location? Move it," he says. "Wrong people? Replace 'em. The family also has super strong opinions and not everyone likes that they're the unelected mayors of their town in Wisconsin - but hey, that's what it takes to grow.