After dropping out of high school, Ken Hendricks started a roofing business in 1963 in Wisconsin. Simple business. After 7 years they had about 500 roofers on staff. To keep his employees busy during winters, he and his wife started buying, fixing, and flipping real estate
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“The larger horizon just got bigger,” says Hendricks. “So their individual horizons should get bigger, too.” Ken passed away in 2007. Diane is the chairwoman of the business. The company does over $10 billion a year in sales.
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A few things that I've learned studying Ken and Diane: 1. Straight shooters can win. You don't have to be slick. 2. Roofing isn't inherently inspiring, but Ken found a good schtick: helping blue-collar workers improve their lives.
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"My whole life is about trying to treat the working man fairly and give him a good opportunity. If you've got a job you have pride. You can dream. You can go home and talk about your kids going to college." I think that's pretty great.
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Of course, the Hendricks to have some controversy. Can't leave that out. Many don't like how they buy businesses. If they buy a company and the workers don't turn around, they have no problem replacing them. They're aggressive about this.
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"Wrong location? Move it," he says. "Wrong people? Replace 'em. The family also has super strong opinions and not everyone likes that they're the unelected mayors of their town in Wisconsin - but hey, that's what it takes to grow.
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If you wanna read more about the Hendricks, check this out:https://www.inc.com/magazine/20061201/entrepreneur-hendricks.html …
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