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No reason to be sheepish about advertising. You provide a great service to tons of brands helping them reach your audience, and to your audience who otherwise might not have heard about them. But the diversification is awesome. Love it.
I don't mind advertising. I love all types of money. But I never, ever want to have to have it. And I always want our company to come from a position of fuck you. Meaning, we can say no to any advertiser and we'll be fine.
