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How did it start and when did the full vision develop? Did you know all 4 steps immediately or started and filled in the blanks as you went?
The goal from day 1 was build a huge audience, profit from ads, use ads to build amazing, non-ad stuff, fom readers. This is why we haven't launched lots of emails or hired 1000 writers like buzzfeed. Would make it too unfocused on 1 audience and thus harder to expand.
