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4. Tell Hustle users about it and fill them in on all the fun. Changing on people consume news and building companies. Simple but hard...and very fun! Notice: Selling the company + raising money isn't on the list of priorities.
Another note: advertising is simply a means to an end so we could bootstrap. As of now, subscriptions make up a massive amount of our revenue and will likely be much bigger soon, as well as other digital products.
No reason to be sheepish about advertising. You provide a great service to tons of brands helping them reach your audience, and to your audience who otherwise might not have heard about them. But the diversification is awesome. Love it.
I don't mind advertising. I love all types of money. But I never, ever want to have to have it. And I always want our company to come from a position of fuck you. Meaning, we can say no to any advertiser and we'll be fine.
Hey Sam keep it up! I love waking up every morning and reading your emails.
Could you do a post/podcast about what the early growth rate should look like in growing an email list? (assuming no existing network to help). Would just use social media/reddit/etc to get the word out. How long to 100, 1000, 10k subscribers?
I like that you do ads - if services want to target me, I respect that they’re finding me through the hustle email I appreciate that you’re working to be a “transparent” hedge fund - I hope that culture never ceases - well done and keep it up
Love this. Can you expand on 3.? Do you invest in the Trends community specifically (readers who tell you about something they're launching) or in a general trend (and you don't care who acts on it?) How much of a signal do you want to see before making your bets?
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