4. Tell Hustle users about it and fill them in on all the fun. Changing on people consume news and building companies. Simple but hard...and very fun! Notice: Selling the company + raising money isn't on the list of priorities.
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Here's what my company is doing: 1. The Hustle: build 5m email audience+loyalty and profit with some ads 2. Trends - research businesses we should start/invest in and keep paying subscribers in the know (and make WAY more profit). 3. Found/invest starts based on Trends research
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Another note: advertising is simply a means to an end so we could bootstrap. As of now, subscriptions make up a massive amount of our revenue and will likely be much bigger soon, as well as other digital products.
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do you think expanding your businesses will affect the Hustle/Trends Newsletter quality?
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If we don't do it carefully or too fast, yes.
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How did it start and when did the full vision develop? Did you know all 4 steps immediately or started and filled in the blanks as you went?
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The goal from day 1 was build a huge audience, profit from ads, use ads to build amazing, non-ad stuff, fom readers. This is why we haven't launched lots of emails or hired 1000 writers like buzzfeed. Would make it too unfocused on 1 audience and thus harder to expand.
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What was the biggest aspect of scaling a paid newsletter that you weren’t prepared for?
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Email deliverbility
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How large is the team at Hustle and Trends - working on content ?
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Maybe 6ish
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