You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more
In the early 1900s, only 5% of Americans brushed their teeth daily. 5 years later it was 80%. What changed? Claude Hopkins ad campaign.pic.twitter.com/e4UGreZfa9
Hopkins made a trigger so people could feel if their teeth were dirty. By running your tongue across your teeth, you could feel grime. After brushing it wasn't there. He also helped make the minty taste popular.pic.twitter.com/a2xjqDfwN7
This minty feel of toothpaste, its a bit uncomfortable. People knew that. Hopkins positioned it as that's how you know its working! You can feel it cleaning you! And the mint aftertaste is proof.pic.twitter.com/J3zRq6SSiy
There was already an army of door-to-door salesmen failing to sell toothpaste. But all it took was a positioning change for Hopkins to make his brand, Pepsodent (now Unilever) one of the biggest brands in the world (and help Americans dental hygiene!)pic.twitter.com/HJLwVzKK68
The power of habit is an interesting book
Love that book.
Marketing. He figured out how to get into the psyche of consumers. Pepsodent was a best seller for close to 30 years. 
Listerine was a floor cleaner and surgical antiseptic before an ad campaign made bad breath an embarrassment.
I remember reading in the Power of Habit about using the same feedback brought Febreze from doom! The formula was odourless for begin with, but they realized adding a unique smell completed the feedback loop for creating the “reward”: the feeling of clean! https://www.google.ca/amp/s/www.wired.com/2012/04/the-power-of-habit/amp …pic.twitter.com/qErCrd9Ix0
One of only two books I push on people regularly! Amazing read...
Damn masterful. I honestly want a poster of this.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.
