These @Heineken_US 0.0 are so good. I find myself drinking them throughout the day, almost in place of @lacroixwater. Get funny looks when you drink them in the AM, but damn they’re tasty.pic.twitter.com/S1qlFsHEO1
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We wrote about this on Trends a year ago: Last year was Heineken’s best year in a decade, partially due to its recent introduction and expansion of Heineken 0.0––which is “just flying,” according to the company’s Chief US Marketing Officer.https://trends.co/articles/new-buzz-the-non-alcoholic-beer-market-is-bubbling-up/ …
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My take: Alcohol-free IPAs/stouts/weiss are gonna be a thing. Only one brewery doing it properly (good taste, low cal) around here, in Eastern Canada. Room for more.
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I'm with you these are soooo good!
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