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These @Heineken_US 0.0 are so good. I find myself drinking them throughout the day, almost in place of @lacroixwater. Get funny looks when you drink them in the AM, but damn they’re tasty.pic.twitter.com/S1qlFsHEO1
We wrote about this on Trends a year ago: Last year was Heineken’s best year in a decade, partially due to its recent introduction and expansion of Heineken 0.0––which is “just flying,” according to the company’s Chief US Marketing Officer.https://trends.co/articles/new-buzz-the-non-alcoholic-beer-market-is-bubbling-up/ …
Jealous of your metabolism. I’m assuming they are 100+ calories right?
No. Like 50
Crushing these while driving makes for an interesting brand identity experiment.
Great thoughts. Imagine being stopped by the police and taking a swig in their presence before responding, Heineken 0.0.
Smart move by Heineken
And a significant revenue generator for @Heineken because you pay the same, however, taxes are lower
Haven’t tried this yet, but @AthleticBrewing is so good, not sure I want to switch
Nasty.
So in The Netherlands this started a new discussion: with no alcohol, it is a category that underage kids can buy AND consume. Which happens. Big question is how it prepares taste development in later age for the real deal. Perhaps time for another Trends deep dive?
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