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You are nitpicking on the vice article. I’m sure we both will agree that running a website like New York Times, the business model of driving clicks doesnt work. So the author is right. Investigative journalism costs money. Its not 2 freelancers whipping up bullshit stores in ph.
1. It does work. Driving clicks does drive subscriptions. go to Facebook ad archive and look at the promoted headlines of any subscription pub. The juicy ones get promoted as they drive more sub rev.
2. The author is not right. "In 2020, the idea that fishing for “clicks” to drive ad revenue is a successful or even common business model is a fallacy." Is not right. Fishing for click to drive ad revenue is successful in many cases.
Is the author talking about click bait websites or talking about New York Times? If you skip that context, then yes author is wrong but I wouldn’t call it an honest comparision :)
And I’m also an industry veteran. Been here for last 10 years. I don’t have an experience with running a subscription publication so probably you are right that juicy stories get more subscription reveneu
Look. Here are the ads @nytimes is running. They see which stories trends on FB, then promte that paywalled article with $$$ behind it.
I wouldn't call it clickbait. But they're all juicy.
"Man steals" < "Derranged Trump embezzled billions. Here's How"
https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=US&impression_search_field=has_impressions_lifetime&view_all_page_id=5281959998&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped …
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