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Hi Sam, comparing these clickbait websites with websites like Buzzfeed, Vice and New York Times is comparing apples to oranges. How many pullitzer awards have these clickbait sites won? I have run clickbait sites with insane numbers myself but your comparison is totally wrong
You are nitpicking on the vice article. I’m sure we both will agree that running a website like New York Times, the business model of driving clicks doesnt work. So the author is right. Investigative journalism costs money. Its not 2 freelancers whipping up bullshit stores in ph.
1. It does work. Driving clicks does drive subscriptions. go to Facebook ad archive and look at the promoted headlines of any subscription pub. The juicy ones get promoted as they drive more sub rev.
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