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A common bit of feedback writers, copywriters, creators get: "too much text" or "it's too long" Most creator's 1st instinct: SHORTEN IT. Don't! That feedback really means: "this isn't interesting" and/or "I'm not the right customer" Then decide how to iterate.
The answer might be to shorten it. But that's just 1 of many possible answers. More likely than not, it just means it's not good/interesting/in front of the right reader. Long or short is just one possible answer.
“There’s no such thing as copy that’s too long; only too boring” @RayEdwards
Yep. Some of my most favorite bits of copy are Hustle Sunday Editions where your team delves into a singular story focused on a small business or a person or yeah
That's exactly what @copytesting solves. Figuring out what the specific issues are, what's boring, off-putting etc.
People working with copy have been without data while the rest of the world has more they can ever use.
There’s a reason why Agora’s pieces aren’t exactly “concise” ;)
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