The answer might be to shorten it. But that's just 1 of many possible answers. More likely than not, it just means it's not good/interesting/in front of the right reader. Long or short is just one possible answer.
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A common bit of feedback writers, copywriters, creators get: "too much text" or "it's too long" Most creator's 1st instinct: SHORTEN IT. Don't! That feedback really means: "this isn't interesting" and/or "I'm not the right customer" Then decide how to iterate.
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Many people preach concision. Unless you are sure you can make it sound better without cutting out value. Do not make a change. It's too long is often heard because people in our current development do not have patience. People who do have the patience to master the craft win
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Similar when we say movies are too short or too long. Its code for good or bad.
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Would you say the advice is the same for both website/landing pages as well as email copy? Or should email copy be more concise?
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