Owning the email client is the most important part along with establishing some standards / protocols around how inbound mail that wants to utilize interactivity. Sure you're familiar, but Google leading here currently with AMP:https://www.theverge.com/2019/3/26/18282636/amp-gmail-shopping-rsvp-forms-inbox-google-beta …
The idea of interactive email has fascinated me for ten years. 1 click purchase, video with sound, things like that. What are the technical barriers here? You’d need to make your own client. But what else?
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They’ve discussed this for years
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SMTP protocol and spam/security risks I think are about it. Not insurmountable but do ppl want it and will the quality of ppl delivering be high enough (relative to all other normal delivery) to justify the hassle and user experience disruption?
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The awkward current solution to this is dynamically loading images on each request for email viewing. The content of the image itself changes. I've seen this done as a status of an incident for example.
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Loading times for certain images with large attachments or images/video that were not compressed
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we launched it for salesforce marketing cloud in march, live now for loadsa customers:https://www.youtube.com/watch?v=2JXzFcQhIOI …
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Same on the fascination. 3 years for me. Not an engineer but there's a lot in terms of HTML. Also has to do w interoperability btwn diff ESPs. Gmail likeliest to get there first. It's 2020 and all we can do is submit reviews, and reply to cal invites.
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Currently facing limitations with Outlook recipients.
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Isn’t amp for email dabbling with that?
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