Part of me thinks this is a hedge against cancel culture.
This is super interesting. @awilkinson has talked about this for years saying Joe Rogan is undervalued.
what do you think. should he have sold?https://www.supercast.com/blog/joe-rogan-got-ripped-off …
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Mike wrote a solid thread (and then blog post at the end) on this as well.https://twitter.com/MichaelIppo/status/1263286031505412096 …
Joe. F***ing. Rogan. Yesterday, Spotify announced a $100 million exclusive partnership with Joe Rogan. $100 million sounds like a lot of money - but is it really? Time to look into who the real winner of this deal is. Thread
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The math is still off. Most projections in that blog post are still less than the reported $100m+/year that he gets, and it assumes Rogan's ad revenue has no cost.
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The idea is to hopefully bring joes loyalists to Spotify. Even if you convert 5% of them to paying customers the math starts to add up.
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@theSamParr this sets the bar super low... The creator of largest podcast in the world is worth more than 100m -
Likely joe isn’t losing sleep over it
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I think it all comes down to how he wants to allocate his time. Seems like he could have made all that money on his own with enough time/hustle but maybe he just wanted to focus on doing his thing instead of expanding the business side?
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It’s more than money to Rogan. He’s actively looking to counterbalance the YouTube monopoly with this deal as well.
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He would’ve eventually been censored/canceled. It’d be a mistake to not protect himself from that.
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Great take. It’s lame but you can read through his comments and see sentiment changing. Think it was a smart move by joe. He’s also in his 50s and probably wants time to hunt more elk anyhow.
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