Every band in the world getting paid .00001 cents per play so Bill Simmons and Joe Rogan can get a couple hundo mil each.
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Because it has nothing to do with reach.
It does. Part of the value of media is attention. The value is typical: # of eyeballs * quality of engagement * frequency of engagement * quality of the audience. So reach, or # of eyeballs, is part of the value.
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The numbers contradict your statement, which is my point. Reach doesn't matter.
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How do they contradict?
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