How to hire writers.
I'm not an expert but have some experience. Here's what I look for, as well as what @bradwolverton, our head of content, looks for.
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A few beliefs I have: - The word "writing" sucks. It's ambiguous. But, it's the word most people use. Not all writing's the same. Copywriting (direct response or branding), blogging for SEO, journalism - there are so many types. Many believe they're the same. They aint.
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