How to hire writers.
I'm not an expert but have some experience. Here's what I look for, as well as what @bradwolverton, our head of content, looks for.
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I'm one of those "generally smart" guys but many executives frame this in their own mind as "dabbler of many, master of none" and seen as only a negative. how do I reframe/change their mind?
develop a skill. Get super fucking good at 1 thing. Make that skill your outlet for exposing your general knowledge. 1 of my skills is copywriting. When I write, I steal from a wide variety of books, movies, magazines I have. I save cool stuff in my swipe file and refer to it
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Could be design. Or architecture. Or M+A. Anything. But you need a skill as an outlet for that general knowledge. Cool shit happens when you combine diff ideas from diff areas of the world. Helps u see what's possible.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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