Sam Parr  ⚪️

General knowledge helps connect dots, have cool angles. They're consumers of info and very curious. U get this by living an interesting life, trying stuff, hobbies. -Specific: Need to actually be an expert. They can become an expert, but we want our people to know their shit.

- We talk about business. So, our people need to know about this stuff. @onetrunna, he's an expert. Ask him about the p/e ratios of various industries of SP500 companies. He can riff on it. - After that, it's storytelling ability. They need to understand story arc.

- Storytelling: they need to know what captures attention. - 2 tricks that help see if they have this: I ask about the bottom 4th of the resume. What they studied in school, clubs, sports. They spent $100k, 4 years studying something...

- If they can't tell me a cool story about their fav course, they're likely either boring or don't know how to tell a story. I dont want to work with either of them. - I also like looking at their social profiles. You can see what they think is cool, how they talk to their buds.

- Now, they need to be able to write. Like anything, this is a skill. - We get thousands of shit resumes. Because everyone physically can write, many people think they're actually good. - So you need to separate the smart people who can't write from the smart people who can

- We have people do small assignments. You can see how they write. We put a deadline on it too. - I also ask if people write in their free time. Why? Most people want the results or writing, but you really have to love the process to be a good pro writer.

- We hired a guy named Ethan. He had a 100 page manuscript that he was working on in his freetime. - Nick on our team complains because he wants to have MORE stories in our email (we don't have space). - @stephsmithio blogs in her free time.

- @bradwolverton has some freelance in WashPo, USNews. - Personally, I don't love the process of writing. I love the result. Because of that, I'll only be mediocre, most likely. The others will be great. - Enjoyment + being skilled is 100% needed. We need high output