Do u use cash accounting or accrual? Why?
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Accrual. Way more accurate picture of business reality. Getting paid $100k cash for work performed over the next 6 mo should be spread out. Etc.
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Definitely do it for recurring revenue streams.
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Why would it be any different? Imagine you gave an ad agency $1M cash today to spend on acquiring Trends subscribers over next 12 months. If you used cash P&L, May would be horrific on P&L while next 11 months would be unrealistically high margin. That $1M should be amortized
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