You should be nervous right now if your business: - Relies on a platform (FB/Google) - Relies on advertising revenue - Is burning money/venture backed - Has low gross margins or hasn’t figured out monetization
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CPM has only dropped due to Covid. Regardless, it's not wise to have business rely on revenue solely from fb/g since you're at their mercy for: sales consistency, cost, changes in targeting etc. Better to build loyalty through email (FREE) for example.
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Email relies on google.
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Or not rely on one of anything
10:47 AM - 8 May 2020
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