America and Europe are reopening their economies. But businesses still aren't buying ads.
This is bad news for media companies and other projects that rely on ad revenue.
I wrote about how founders are hunkering down and making adjustments here
https://www.indiehackers.com/post/founders-are-adjusting-to-lost-advertising-revenue-9f90cfcfec …
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Replying to @ChanningAllen
"Sam believes that if media companies want to make subscriptions work, they should put all of their paid content behind a paywall and avoid freemium business models at all costs.” But how are they going to acquire customers?
@theSamParr2 replies 0 retweets 0 likes -
Replying to @theandreboso @theSamParr
• channel users from other high-traffic projects • spend $ on marketing • grow slowly by targeting one small/relevant niche at a time with e.g. content marketing
1 reply 0 retweets 0 likes -
Replying to @ChanningAllen @theSamParr
Yeah but why are these strategies better than freemium?
1 reply 0 retweets 0 likes
Replying to @theandreboso @ChanningAllen
In most cases freemoum sucks. Not all
2:29 PM - 7 May 2020
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