Feels like this is also true: the company who can spend the least to acquire its customers wins.
Someone once told me: the company who can spend the most to acquire a customer wins. After years of mistakes, I now believe this is true.
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In an odd ju jitsu kinda way, they’re kinda the same thing
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What made you switch to believe it's true? Examples?
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I didn’t not believe it. But didn’t understand it.
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Isn’t that a roundabout way of saying, the company that can attain the highest LTV wins?
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Kinda. But even low ltv who raise shit tons will beat non funded comp
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Which makes debt a crusher. No room for growth.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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True, in my experiences those companies have: 1) clear path to increase AOV on site and via email / sms 2) clear path to increase repurchase rate and frequency of buy 3) clear understanding who the customers with the highest LTV are and where to get more or those
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You are assuming it's only ecom or retail? It's for every business.
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“Effectively lose money at scale.” — Joel Marion
my biz partner hit $100 million revenue on month 16 of his company (no investors)
by being able to aggressively spend to acquire customers that he knew would repeat orders over time to make them profitable in the long run.
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Can you divulge the name of this company?
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