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Fisher Investments. Absolutely scammy, but their marketing is clear and effective. Billy Fuccillo (car salesman). His ads are low budget, but the message is direct, consistent and pervasive.
Always beating up brokers. Never uses commision, never uses annuities. But the ads are effective because he will be direct. “If you have $500k or more you need to learn this...”. Then once you are in the funnel his team will hound you. Google Fisher Investments to trigger the ads
Also has credibility from publishing books and being a contributor on TV. His returns have been mediocre from all the research I’ve done. But he is a master marketer. Recently blew up his business a bit thanks to some sexist comments. Not all press was good press for him.
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