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5. Motely Fool. $300m subscription business. Use FOMO like crazy. And ugly text based, narrative driven lead gen: https://www.fool.com/ext-content/motley-fool-issues-rare-double-down-buy-alert/?utm_source=taboola&utm_medium=referral&utm_campaign=sar-doubledown2&aid=9187&paid=9187&waid=9187&source=esatabwdg0210889&psource=esatabwdg0210889&wsource=esatabwdg0210889&testId=double-down-2&cellId=4&campaign=sa-dd …
The "scammy" people are often the most aggressive, innovative, and ROI driven people. They may be full of shit. But you can still learn a ton from them. Who else is there to learn from?
Julian Shapiro's interview in Mixergy is worth listening to. Talks about his research process when advising clients on growth. Super smart guy.
he's doing a trends talk soon. @stephsmithio and scott set it up
Would you put Billy McFarland and Elizabeth Holmes in there?
Fisher Investments. Absolutely scammy, but their marketing is clear and effective. Billy Fuccillo (car salesman). His ads are low budget, but the message is direct, consistent and pervasive.
What’s fishers story
Agree with the entire list. Direct response masters. There's a lot of sizzle going around, some good meat. But definitely lots to learn about copywriting.
James Altucher (as much as I love him as a person) is in this category now. He built an audience through failure porn/self-effacing yet ambitious & engaging personality & use of FB groups. But from what I gather he's sold his name/audience to other financial newsletters & co's
Wow. Good read
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