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One of the best resources for marketing: look at what the "scammy" marketers do. These people may or may not be unethical (selling shit products, lying). Some are, some aren't. But they're often categorized as scammy. And copy their tactics. But with legit, great products
1. Double Your Dating. Early 2000's, this guy had a dating book that made $100m+. 1 tactic he used: long, text based emails/sales pages: https://swiped.co/file/double-your-dating-sales-letter/ …
2. Agora. They sell paid newsletters. $1b in revenue. They do upsells like crazy. You buy a $5 book. Then buy a $2k newsletter. They also advertise like crazy on Outbrain. Drive clicks to a blog post then convert them. https://www.georgegilderinternetreboot2020.com/?cep=F-DDi7agaY-Pni_ikxpu6FcA22sxKXcaZOu7J6x6pqzMi2P-GhbOevQj2wHXK_cb2OJBIGXMjzjQCFC4gI5W1GkjZpAiKpx7y0RmhWyNNfBRmgUwyTKnwZMwHwnHELLyUXvrklxxHlI8JGNhH0XMQPGtIzNyd6vLYYSbdY16WAwQTHZQp55TLBR9JGOOvcjk-pat2F_lBoohTlaP2oSrZVnBa8XhY6LyuutJJla8LUD1V8xqm13vxodPNnd6kNp32kEcs38IxxVFhj5lZlaSSLU9f6P1uMkqSAMPRI-an5hU8cevrZWBpZHBDAH-EN1BF1UhmkLyAcKGpsTzI-OKQUVi3503FZJm-Mkj7fybZcV9gcQQLrUJOLbg4FAcUwPHAj6XpAkb0D9yBjIvKJdMegQdsQ1PL8EFdnvj_tSqvQ8E0AUXjdRho8N4vCeKqZRh&lptoken=15a9873415b2547992cb&utm_term=86249&utm_content=4345908&utm_campaign=662390&utm_medium=&rev_campaign_id=662390&utm_source=engageim&rc_uuid=tWlqCiE7phBy0tiXTdH-CxmGXCneBx2KKLydPwsRsrASFVqjOGZAWhY4rFzxdNTBjwGob9t2wTPMNoCii8cn7ZoGCY_Yf34cXhGC0xiqNvaSI_5asZiirjK_u2tNTKztYtp9pNDrCq3wQkWxbLqqMw_w7YgQ51oiPuryncwYD1iB1Qtn7CvduszRfeZu-mRu9RXtPSD1ssPiHkkwjEW9MccinfVLo2--QYQJjq-0Ff0 …
3. Russell Brunson at Clickfunnels. Webinars. They're long storytelling sessions. Also sells SaaS info products to make up for the CAC of SaaS. 4. Tai Lopez. Sells the dream LIKE CRAZY. Also was one of the first big YouTube advertisers.https://onefunnelaway.com/
5. Motely Fool. $300m subscription business. Use FOMO like crazy. And ugly text based, narrative driven lead gen: https://www.fool.com/ext-content/motley-fool-issues-rare-double-down-buy-alert/?utm_source=taboola&utm_medium=referral&utm_campaign=sar-doubledown2&aid=9187&paid=9187&waid=9187&source=esatabwdg0210889&psource=esatabwdg0210889&wsource=esatabwdg0210889&testId=double-down-2&cellId=4&campaign=sa-dd …
The "scammy" people are often the most aggressive, innovative, and ROI driven people. They may be full of shit. But you can still learn a ton from them. Who else is there to learn from?
I worked at Double Your Dating for 5+ years and wrote a lot of this copy. We’d get between 30-50 unsolicited emails a day from men who loved the products. Return rates were low. People hate on the marketing (and the dating advice), but it was no scam
I bought it. I don’t think it was a scam. I think it’s in that category though in the eyes of many based on looks.
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