1. Double Your Dating. Early 2000's, this guy had a dating book that made $100m+. 1 tactic he used: long, text based emails/sales pages: https://swiped.co/file/double-your-dating-sales-letter/ …
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One of the best resources for marketing: look at what the "scammy" marketers do. These people may or may not be unethical (selling shit products, lying). Some are, some aren't. But they're often categorized as scammy. And copy their tactics. But with legit, great products
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2. Agora. They sell paid newsletters. $1b in revenue. They do upsells like crazy. You buy a $5 book. Then buy a $2k newsletter. They also advertise like crazy on Outbrain. Drive clicks to a blog post then convert them. https://www.georgegilderinternetreboot2020.com/?cep=F-DDi7agaY-Pni_ikxpu6FcA22sxKXcaZOu7J6x6pqzMi2P-GhbOevQj2wHXK_cb2OJBIGXMjzjQCFC4gI5W1GkjZpAiKpx7y0RmhWyNNfBRmgUwyTKnwZMwHwnHELLyUXvrklxxHlI8JGNhH0XMQPGtIzNyd6vLYYSbdY16WAwQTHZQp55TLBR9JGOOvcjk-pat2F_lBoohTlaP2oSrZVnBa8XhY6LyuutJJla8LUD1V8xqm13vxodPNnd6kNp32kEcs38IxxVFhj5lZlaSSLU9f6P1uMkqSAMPRI-an5hU8cevrZWBpZHBDAH-EN1BF1UhmkLyAcKGpsTzI-OKQUVi3503FZJm-Mkj7fybZcV9gcQQLrUJOLbg4FAcUwPHAj6XpAkb0D9yBjIvKJdMegQdsQ1PL8EFdnvj_tSqvQ8E0AUXjdRho8N4vCeKqZRh&lptoken=15a9873415b2547992cb&utm_term=86249&utm_content=4345908&utm_campaign=662390&utm_medium=&rev_campaign_id=662390&utm_source=engageim&rc_uuid=tWlqCiE7phBy0tiXTdH-CxmGXCneBx2KKLydPwsRsrASFVqjOGZAWhY4rFzxdNTBjwGob9t2wTPMNoCii8cn7ZoGCY_Yf34cXhGC0xiqNvaSI_5asZiirjK_u2tNTKztYtp9pNDrCq3wQkWxbLqqMw_w7YgQ51oiPuryncwYD1iB1Qtn7CvduszRfeZu-mRu9RXtPSD1ssPiHkkwjEW9MccinfVLo2--QYQJjq-0Ff0 …
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3. Russell Brunson at Clickfunnels. Webinars. They're long storytelling sessions. Also sells SaaS info products to make up for the CAC of SaaS. 4. Tai Lopez. Sells the dream LIKE CRAZY. Also was one of the first big YouTube advertisers.https://onefunnelaway.com/
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5. Motely Fool. $300m subscription business. Use FOMO like crazy. And ugly text based, narrative driven lead gen: https://www.fool.com/ext-content/motley-fool-issues-rare-double-down-buy-alert/?utm_source=taboola&utm_medium=referral&utm_campaign=sar-doubledown2&aid=9187&paid=9187&waid=9187&source=esatabwdg0210889&psource=esatabwdg0210889&wsource=esatabwdg0210889&testId=double-down-2&cellId=4&campaign=sa-dd …
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The "scammy" people are often the most aggressive, innovative, and ROI driven people. They may be full of shit. But you can still learn a ton from them. Who else is there to learn from?
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You’re not looking hard enough. All those people were taking tactics from all time classic marketers like Claude Hopkins or Gary Halbert. There are plenty of good and great marketers to learn from, and learn better lessons.
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I know both of those folks very well. The ones I mentioned are the most popular. Halbert was so good he went to prison.
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Russell Brunson was someone you’d probably put on the negative side of the ‘scammy’ spectrum. Now Clickfunnels is the fastest growing self-funded SaaS in history. The skills translate.
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I think they’re legit
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Yes! I'd say look at the fast-growing ones. They have the money to test and fail at scale. I started http://meetadbox.com with this idea: Help marketers to discover the best FB/IG ads from ecommerce brands. It is incredible what you can learn from these players!
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Pretty cool product. I have been using this newsletter for around 3 months now and it is just so simple. I mean, I manage around 30 accounts. It was pretty messy and complicated to come up with good concepts for each
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