If you’re a publisher and make nearly 100% of your revenue from advertising, you’re likely a bad business operator.https://twitter.com/2PMinc/status/1251168723139989505 …
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It's a blood bath out there. It's not just CPM... Rate cuts for affiliates, a lot of lucrative programs turning off and eventually more and more consumers will be without discretionary spend. Not an easy thing to fix especially with a bloated model.
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Curious what you think publishers should have done that would perform better.. events? Subscription? I think there's a bear market for most of those things too
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Subscriptions are BOOMING for many.
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