Not exactly. CPM was a viable business model throughout the boom and these are mostly sites who weren't around last recession. There's a lot of fat and excess spend before you even get to fixing the monetization aspect.
If you’re a publisher and make nearly 100% of your revenue from advertising, you’re likely a bad business operator.https://twitter.com/2PMinc/status/1251168723139989505 …
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Cpm ads are great. Not great when it’s all you rely on
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What's disappointing is that they -to me at least- they are an example of a publisher that is branching out of ad-dependency and venturing into content creation for Netflix and YouTube. Wasn't enough apparently.
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But some niche publisher don’t have alternatives, You can’t put paywall on every websites !!!
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Yes you can. But paywall isn't the only option.
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There’s so many factors here. This would great podcast material. Business model Overhead/Burn Pub size vs aspirations How to monetize outside cpm Traffic resilience Alternative/additional content Staying competitive Owning the audience - email (Sam Parr’s favorite)
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Totally agree on the need for more revenue channels, but it’s also important to remember that all businesses work at some cost basis. Global pandemics suck, but so does unnatural scale in the pursuit of impossibly-high valuations.
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Seeing Vox kinda crumble like this feels nice as a total outsider. Always loved the authenticity of The Hustle
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Agree. I think it is a good biz model when combined with affiliate and a leaner team. But diversifying into subscription, digital and physical products is the way to go. And of course building an email list
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Pretty sure they also have events (Decode), physical subscriptions (NY Mag?) and SaaS (Chorus). All of which probably took a big hit too
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But I agree with your point.
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