Here's something: You know Michelin Stars? Like the things that tell you if a restaurant is fancy or not? Ever wonder why the tire company logo is on there? Here's why. It's a good story.pic.twitter.com/peVBMH5ID8
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The Michelin tire company still makes the guide. Its paid with tire profits. But also different governments pay to host Michelin reviewers in their country in hopes of getting reviewed. Obviously, this business model can be tricky. But they've done a great job of staying legit
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These types of business models fascinate me: reviewing things. Other examples are JD Power and Gartner. On Trends (http://trends.co ) we'll be discussing this business model. We'll break down how it works so you can make one for your industry
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Let me know if you want more stuff like this and which industries we should cover!
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