Yelp could have been great. They have a $1.4b market cap. That's a fraction of what it should be given their influence. What would you do to make Yelp great again? MYGA.
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Crap Product Crap Business Model. They only have a good brand for one side of their market place while the hospitality community has nothing but disdain for them. They can’t for the life of them demonstrate positive returns on ad spend for their clients - spent over 15k w/ them
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Change their sales strategy from outbound desperate to relationship building. Validate reviews and mediate negative experiences. Make it easier to organize events at venue spaces. Performance based AD model. Pay per visit vs pay per impression etc.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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