copy/research tip: look at highest converting promo & ads from 2008-10.
like right now.
Step further, you can take @NabeelAzeezDXB 's super sneaky 'advanced twitter research' trick to get specific paint points.
You're welcome.
Thanks @NabeelAzeezDXB!
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I was looking at Clayton Makepeace's 500 page swipe file when I wrote that (published. late 2000s) Look at dates of early letters & vintage magazines. Find 'em on craigslist & eBay, Ad runs 3-6+ months it did well. Like right now this ad's been in the Enquirer for months.pic.twitter.com/GQ0qj5bN2Y
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