Can’t stand when people blame “the media” for things. “The media” is just a person or group of people. Anyone with a twitter, Instagram, YouTube. Have a smart phone? You’re media.
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While this is generally true, Sinclair Broadcasting Group, National Amusements, Comcast, AT&T, and Disney control ~75% of mass market content production and distribution in the US. People aren't blind to the fact that there is a curtain with only a few actors behind it.
That’s my point though...anyone can make content that influences those people. I can tweet some crazy shit that will influence the outcome. Like when the Jenner woman hurt Snapchat.
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You're right, there are people that have the social influence to impact huge companies. But that number is extremely low, and cases in which they do that are few and far between. One viral tweet rarely changes a companies ability to control their general narrative.
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I'm not saying these companies all have a daily all hands to get on the same page, but they are all incentivized the same due to the ads model. You're definitely much more informed on this topic than I am, but from the outside looking in it seems like they all only care about $
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