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In the case of @runnersworld, I would hope they tested their price and came to $30 is a reasonable number considering the @nytimes $96 a year.
That's a mistake. You do not position it as NYT vs Runnersworld. You position as a professional coach, which cost $250k a year. You position it as life saving - if you don't get fit, you'll live less. Or against regret. Imagine looking back when you were ten years younger...
- don't you wish that you took advange of your youth and ran your 5k 3 minutes faster? Well, you can. Don't regret it. Sign up now
So - whenyou say al those things - $1000 is a no brainer.
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