RANT: @runnersworld launched a subscription. GREAT! I love Runners World and want them to win. They have 18k sign ups. GREAT. But...they charge $30...A YEAR. That's $540,000 a year in revenue. That's just crazy to me.https://digiday.com/media/year-runners-world-signed-18k-digital-membership-program/ …
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Wasn't trying to be rude. Was simply thinking in the Advertising space
@TheHustle has a ceiling on what the company can charge customers before it doesn't make sense to advertise. If that is true then 10x ing the price may not drive an ROI for advertisers. -
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@runnersworld, I would hope they tested their price and came to $30 is a reasonable number considering the@nytimes $96 a year. - 3 more replies
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