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Agreed. How much would you charge instead? I'm not sure their other monetization methods, but I would guess they're favoring volume over revenue because paid subscribers seem to spend a lot on additional products/services. Only reason why I think they would charge so little.
I'd need to dig deep to have a real answer. But I'd start at $300/year then would keep raising prices each week to see what happens.
Very interesting. Agree $30 a year is nothing and then have raving fans that would pay more. Also will be interesting to see how Hearst goes about this with other properties.
$25/mth for premium content + community. that seems like a reasonable sell! info. arbitrage like @david_perell says: "People will pay $10-20 for a book, but those same people will pay $1,000-2,000 for the same information in a live video format."
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