RANT: @runnersworld launched a subscription. GREAT! I love Runners World and want them to win. They have 18k sign ups. GREAT. But...they charge $30...A YEAR. That's $540,000 a year in revenue. That's just crazy to me.https://digiday.com/media/year-runners-world-signed-18k-digital-membership-program/ …
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I do not understand why most companies do not charge more. I think most people undercharge because 1) they copy others 2) an employee doesn't wanna suggest charging more and looking stupid/get fired 3) media folk/journalists want to be affordable for everyone
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But...with $540k a year in subscription revenue...that's nothing. You might as well make it free. I think a company like Runners World could surely make tens of millions in subscription revenue, training plans, and other things like that...if they got their pricing right.
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Replying to @theSamParr
$30 bucks a year, because they think like a magazine. Agree w/ you, if they got their pricing and market offerings dialed in, they could be in the tens of millions. But thinking like a magazine doesn't get them there.
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Hey @Hearst - give me Runners World.
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