RANT: @runnersworld launched a subscription. GREAT! I love Runners World and want them to win. They have 18k sign ups. GREAT. But...they charge $30...A YEAR. That's $540,000 a year in revenue. That's just crazy to me.https://digiday.com/media/year-runners-world-signed-18k-digital-membership-program/ …
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My opinion (which came from people much smarter than me) is that most companies should charge as much as 10x what they're currently charging.https://www.businessinsider.com/marc-andreessen-advice-to-startups-raise-prices-2016-6 …
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shout out to
@Digiday and@bmorrissey -- love reading their work dailyShow this thread
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$30 bucks a year, because they think like a magazine. Agree w/ you, if they got their pricing and market offerings dialed in, they could be in the tens of millions. But thinking like a magazine doesn't get them there.
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Hey
@Hearst - give me Runners World.
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Another reason I like b2b media vs b2c... you can easily charge 199-500/year or more if you bundle and put on expense report. Serving a smaller audience really well at a high price point makes so much more sense. Good ideas on these trends herehttps://a16z.com/2020/02/06/100-true-fans/ …
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