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RANT: @runnersworld launched a subscription. GREAT! I love Runners World and want them to win. They have 18k sign ups. GREAT. But...they charge $30...A YEAR. That's $540,000 a year in revenue. That's just crazy to me.https://digiday.com/media/year-runners-world-signed-18k-digital-membership-program/ …
I do not understand why most companies do not charge more. I think most people undercharge because 1) they copy others 2) an employee doesn't wanna suggest charging more and looking stupid/get fired 3) media folk/journalists want to be affordable for everyone
But...with $540k a year in subscription revenue...that's nothing. You might as well make it free. I think a company like Runners World could surely make tens of millions in subscription revenue, training plans, and other things like that...if they got their pricing right.
My opinion (which came from people much smarter than me) is that most companies should charge as much as 10x what they're currently charging.https://www.businessinsider.com/marc-andreessen-advice-to-startups-raise-prices-2016-6 …
shout out to @Digiday and @bmorrissey -- love reading their work daily
4. They’re not confident in the value they bring 5. They think it’s mutually exclusive with growth
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