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William "Bil"l Bonner is a fascinating guy... I know a little about him, more about his biz model, history of the company etc... Not sure I can help, but let me know if you have a question.
1/ I first learned about him from Dan Kennedy back in the early 90's. Bill is a soft spoken guy but smart as hell from what I understand. He started in the newsletter business, it did well, bought an old building in downtown Baltimore from the city for $1, renovated it
2/ for use as the Agora offices. He started adding more newsletters to his business. Instead of writing them himeslf or hiring writers he hired a person who already had a following and kind of made them a 'intra-preneur' offer. In other words, they shared the profits
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